Do Juice Bars in Gyms Make Money?

Juice bars in gyms make money if they can overcome the challenges of operating inside another business. This article discusses the different things that affect gym juice bar income.

Factors That Affect How Much Money Gym Juice Bars Make

Public access

If the juice bar is only accessible to gym members, then sales will be directly correlated with the number of gym-goers on a given day. However, sales will increase if anyone can walk in and buy something. This increases the potential customer pool.

Beverage prices

Juice bars can set higher prices if the gym has a wealthy membership base. Sourcing premium ingredients should not be a problem. However, it is a different story if the gym caters more toward customers with a blue-collar, working-class background. The juice bar would have to rely on sales volume to turn a profit. This might not be possible since some customers are already struggling to pay the gym’s membership dues. They would be hesitant to buy anything extra.

Visibility

Juice bars may appear hidden if they are inside a gym. People can only visit places they know about. Therefore, banners need to be outside to advertise the juice bar. Also, try to get the landmark claimed on mobile map applications.

Weather

People are less likely to go to the gym if the weather is bad. Going outside is inconvenient when there is rain or snow. This results in fewer customers. Also, people might not want cold beverages when the temperature drops. They might want something warm instead.

Number of customers

The number of people who buy juice directly impacts revenue. It also affects the way ingredients are used. Quick inventory turnover ensures that fresh ingredients stay fresh when beverages are made. If sales decrease, however, then ingredients might expire and go to waste.

Amount of space

The juice bar can function as a social gathering place, especially if it has air conditioning and a high-quality ventilation system. Are there lounge chairs and comfortable places for customers to sit down and enjoy their beverages? Can customers access free, high-speed Wi-Fi when using their phones or laptops? Gym goers can use the juice bar as a place to meet up before a workout or a place to catch up with friends after a workout. Some members also like to relax by themselves if the space has nice music and windows that provide nice outside views.

Convenience

Customers are more likely to buy from the juice bar if it is located somewhere convenient, such as near the facility’s entrance. If so, then gym members can buy things without sacrificing time. Their actions may differ if the juice bar is located somewhere that is not as accessible. Gym members then must decide whether it would be better to buy from the juice bar on-site or go somewhere else.

Unique flavors

Gym members have so many options when it comes to what kind of beverage they want to drink. They can make smoothies at home and bring them to the gym. This will help them save money. Why should they spend money on additional beverages? There needs to be a good reason. For example, the juice bar needs to have beverages with unique flavor profiles. Gym members will not be able to resist if the drinks are just that good.

Expenses

Gym juice bars have one-time and ongoing expenses. Before opening, owners need to buy equipment such as ice machines, juicers, and refrigerators. Larger spaces also need tables, counters, and chairs. Ongoing expenses include rent and utilities. Software for the point-of-sale system may also operate on a monthly subscription basis.

Financial agreements with the gym owner

You do not need to worry about financial agreements if you are a gym owner who just wants to build a juice bar to supplement your revenue. However, things are different if you are an independent juice bar operator who wants to lease gym space. If so, then the terms of the agreement with the gym owner will matter.

Who’s paying for what?

Will the gym owner receive a percentage of the sales or profits?

Are utilities covered or not covered?

These details will affect juice bar profitability.

Credit access

Businesses need to have enough cash to pay for expenses, especially during a slow month. If not, then the chance of bankruptcy increases. Financial resources such as business loans and credit lines increase the likelihood of success.

Gym Juice Bar examples

Juice businesses like Smoothie King and Juice Press are partnering with gyms to create symbiotic relationships. Fitness centers need to think of ways to be different since exercise equipment is commoditized. A treadmill functions the same regardless of the facility it is housed in. Gym owners rely on perks and extra amenities to sign up new members. By offering nutritious beverages, gym owners can enhance the workout experience and create an identity synonymous with the gym’s brand.