6 Steps to Find Investors for Your Film

How to Find Investors for Your Film

1. Develop a solid business plan

You should create a business plan for your film because it demonstrates your commitment to making the project a financial success. There are many reasons why you may want to create a film.

However, investors just want to know whether the film will make money. Therefore, you need to convince everyone why the film will be a good business opportunity.

To create a business plan for your film, you need to first write an executive summary. This is a brief overview of the film’s story, genre, and target audience. Also, state how much funding you are seeking from investors.

Next, elaborate on your production budget and how the funds will be allocated. Be sure to outline any additional financing sources you have secured or plan to secure, such as grants, pre-sales, or tax incentives.

Then, talk about your marketing strategy. Explain how you intend to promote the film and secure distribution channels.

Moreover, highlight the key members of your team. Discuss relevant experiences and accomplishments to persuade investors why your team will be able to produce exceptional results.

Finally, address the potential risks and challenges that your film project may face. This shows investors that you have thought about the project critically and have contingency plans in place.

2. Leverage your existing contacts

You should approach the people you already know because they are familiar with your work and capabilities. They trust you and want you to do well.

However, keep in mind that investing in a film is not for everyone. Your contacts must think about their risk tolerance and whether a film has a place in their investment portfolio.

Even if your existing contacts are not interested, however, they may still know people who are. Your contacts can steer you in the right direction by introducing you to these individuals.

3. Network within the film industry

Networking is essential if you want to survive in the film industry. It’s a fast-paced field with lots of competition. Knowing the right people will help you access the resources needed to be successful.

You can network by attending film festivals, workshops, and seminars. These are great places to meet like-minded professionals and potential investors.

You can also join relevant groups on LinkedIn and Facebook. Participate in discussions and get to know as many people as you can in these groups.

Above all, be genuine. Don’t just network because you want something from other people. Focus on creating long-lasting connections where everyone can help each other.

4. Utilize film financing organizations

You should utilize film financing organizations because they specifically support and invest in film projects.¹ Besides money, these companies can provide guidance and valuable tools.

For example, some organizations help filmmakers with script development and story analysis. When the project is finished, an organization might help distribute the film by reaching out to its media partners or directly publishing the film on its own digital platforms.

You should take advantage of these resources.

To receive funding, you should first start researching the different organizations available. Doing research can simply mean spending some time on Google. You can also read industry publications and filmmaker forums.

Next, check the eligibility requirements for each film financing organization that you are interested in. Some organizations may have geographic restrictions. Other organizations only fund projects at specific stages of development. Therefore, fully understand eligibility requirements to avoid wasting your time.

You must then submit an application. Gather the materials that each organization asks for. For example, you may need to put together a project proposal, script, and timeline. Be sure to submit your application before the due date.

Afterward, you need to wait for your application status to be updated. Hopefully, the application gets accepted. If not, see if the organizations have feedback that you can use to prepare for the next application cycle.

5. Use crowdfunding platforms

You should use crowdfunding platforms because they have a vast user base, consisting of people from all walks of life and various interests.² This exposure can help you reach potential investors who may be interested in supporting your film.

Also, crowdfunding campaigns enable you to build a fan base for your film. These backers can become advocates for your project, helping you spread the word and attract even more potential investors.

If you want to use crowdfunding platforms to find film investors, then you need to first choose a platform. Three platforms to consider are Kickstarter, Indiegogo, and Seed&Spark. Consider factors such as fees, platform rules, success rates, and emphasis on film projects.

Next, craft a compelling campaign page. As a filmmaker, you should know the importance of using good visuals. Use high-quality images and video teasers to captivate potential backers. Also, this is the time to come up with attractive rewards. You may want to consider exclusive merchandise, behind-the-scenes access, and premiere tickets.

Then, you need to market your crowdfunding campaign. This is your make-or-break moment. You need to do everything you can to make the campaign go viral across social media and traditional media. Utilize email newsletters, press releases, and collaborations with influencers to spread the word about your fundraiser.

Afterward, you need to deliver on your campaign promises. Get to work and keep your backers informed about the film's progress. Transparency and responsive communication will encourage repeat support for future projects.

6. Approach private investors

You should approach private investors because they have flexibility in the types of projects that they can invest in. They are open to taking risks and supporting ideas that may not appeal to traditional funding sources.

Also, private investors can provide direct access to capital without having to go through lengthy applications. This can expedite the funding process and allow you to start working on your film right away.

If you want private investors for your film, then you need to first identify individuals with a history of investing in film projects or at least expressed interest in the entertainment industry. Look for high-net-worth individuals and angel investors.

Next, figure out how to contact these potential investors. Ideally, you should try to informally connect with these folks before doing business with them. That’s because private investors are busy, especially if they are well-known.

Their email inboxes are often full, and their schedules are jam-packed. If you decide to send a cold email, do not be surprised if it goes unanswered.

This is why you should try attending networking events where you can speak to private investors in person. Start with small talk and then let the conversation naturally transition to everyone’s current ambitions. This is when you can talk about your film and see if anyone is interested in investing. If so, then you can set up a meeting to discuss further details.

During the meeting, go over your business plan and answer questions. Above all, be professional and respect the investor’s time. You may be able to collaborate with them in the future even if they are not interested in your current project.

Sources:

1. American Documentary page on film funding

2. Pew Research Center article on crowdfunding

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