Get Private Yoga Clients Right Now with These 11 Tips
If you want to learn how to get private yoga clients, you are in the right place. Use these 11 tips to fill up your calendar.
1. Start with your warm market
One of the best ways to get the ball rolling as a new private yoga teacher is to teach friends and family. It’s a good way to casually gain experience since you already know them.
Ask friends and family if they know anyone else that might be interested in private yoga. For example, a friend might be able to introduce you to one of her co-workers. Start with your inner social circle and branch out from there.
2. Gauge interest from public yoga classes
Another potential client pool is your students from group yoga sessions. After seeing the same faces every session, you probably already know their names. You already have some sort of connection with these students.
Briefly mention from time to time how you also offer individualized instruction. Students can speak to you after class if they want to learn more.
3. Receive referrals from existing clients
Let your current private yoga students introduce you to new clients. They will naturally let others know about your services if they’re having a good experience.
This means that you need to continuously improve your practice. Create a product so good that others will want to share and tell others about it.
You can also incentivize clients to help you grow your business. For example, clients can get discounts in exchange for referrals.
4. Offer free trials to prospective students
Some yogis are interested in private yoga, but they are not sure whether it’s right for them. A free class might be the one thing that pushes them over the edge.
Answer questions and have a conversation to see if more sessions would be mutually beneficial.
5. Create a website
You can do a lot with a website. It’s your online space.
Introduce yourself to potential clients.
Talk about your yoga journey using photos, videos, and the written word.
Include testimonials from current and past clients.
Link social media profiles and display basic contact information.
List the things that make you stand out from other yoga teachers and convince website viewers to schedule an appointment.
6. Launch online advertisements
Yelp.
Facebook.
Google search.
Allocate your marketing budget to experiment with different platforms.
Test different headlines and images. Direct traffic to a page on your website where people can easily contact you and book an appointment.
7. Be active in Facebook groups
There are groups dedicated to yoga on Facebook. Within these groups, people share their passion for yoga. Members ask questions and participate in discussions.
As a private yoga teacher, you can get involved and help answer these questions. Members will notice if you’re consistently contributing to the community.
This is a way for you to network and establish relationships. Facebook group members are potential clients.
8. Be more social in general
Teaching yoga is a social experience. That means the more people you meet, the better. Go to meetups, hangouts, and networking events. Try different kinds of events.
Approach marketing from different angles. In addition to fellow yogis, think about who would be interested in your services.
For example, consider targeting stressed-out workers looking for a way to relax. Some people have packed schedules and have no time to commute to a group yoga session. Therefore, private yoga within the comfort of their own homes would be perfect for them.
Just put yourself out there and introduce yourself to as many people as you can.
9. Get business cards
When you introduce yourself to someone, you want an easy way for them to stay in contact when the conversation ends for the time being. A business card is a way to do that.
Put basic information like your name, website, email address, and phone number on the card so that people know where to reach you.
10. Partner with other wellness professionals
Private yoga is part of a larger industry that emphasizes self-care and wellness. Related professions include massage therapists and chiropractors. If a client is interested in one service, he/she might also be interested in similar services.
This is why it’s a good idea to partner with other professionals. Partners can refer clients to other partners. It’s a mutually beneficial business relationship.
Most importantly, clients will be able to take advantage of all services available.
11. Get featured in publications
Think magazines, TV programs, and digital media channels.
Talk about different aspects of yoga and show off some poses. Obtain brand exposure by showcasing your expertise. Establish trust with your audience and become an authority in your field.