How to Become a Yoga Influencer

Yoga influencers live and breathe the yogi lifestyle. They teach others how to do yoga, give recommendations, and share best practices.

Learn how to become a yoga influencer by following this simple 9-step guide.

1. Get everything you need

Yoga influencers create visually appealing content. That means having good media equipment is a must.

Nowadays, having a smartphone is a given. However, consider getting a tripod if you want to do things that do not involve taking selfies.

Moreover, consider getting a video camera that shoots in 4K. You will notice a huge difference in the quality of your images and videos.

Lighting equipment is also necessary because you want to be able to work regardless of whether there’s sunlight.

Finally, you need a good image and video editor. Control the final look and feel of your content before posting.

Think of all of these things as investments for your yoga influencer journey.

2. Stand out

A lot of people want to become yoga influencers. You need to figure out a way to stand out in a crowded field. Approach the social media game strategically to give yourself an edge. For example, Boho Beautiful films at exotic locations and then adds voiceovers onto their footage. All of this makes their videos unique and relaxing.

3. Create an Instagram business account

Having an Instagram business account enables you to access Insights, Instagram’s data analytics tool. This will give you a good idea of who your followers are and what they’re interested in. You can use these data points to create smart content. For example, you can recommend great outdoor yoga spaces in Seattle if you know a lot of your followers are from Seattle.

4. Consistently post Instagram content using relevant hashtags

Consistency is important in social media. You don’t want to post a lot of content at once, and then have nothing to post for days afterward.

First of all, people don’t want to be bombarded with content from the same person. Posting too much at once is risky because people might unfollow you.

Also, influencers need to establish trust with their audience. Posting consistently is a way to do that. Create a schedule and post around the same time. This way, your audience will look forward to whatever you post next. At the same time, make sure you can handle the schedule you give yourself. Don’t let the quality of your content go down.

The best time to post on Instagram depends on when your followers are most active. You can see this data in Insights.

Use hashtags that are not too popular or unpopular. Popular hashtags are difficult because a lot of other people are using the same hashtags. So initially, your posts will get visibility for only a few seconds. Then, the posts will be buried by the constant influx of new content. Unpopular hashtags are also difficult because no one is searching for them.

Finally, avoid using irrelevant hashtags that have nothing to do with your posts. This comes off as spammy.

5. Create a YouTube channel

As a yoga influencer, you also need to be on YouTube. Instagram is good for images and short video clips. Use YouTube to upload longer videos. The three types of YouTube videos you need to create are yoga tutorials, product reviews, and Q&A sessions.

Do Q&As to help establish a relationship with your audience. Viewers should be able to know your name and your story.

You don’t have to share deeply personal details about your life if you don’t want to. However, it’s difficult to establish authenticity without knowing why someone became interested in yoga in the first place.

Going live is another way to establish authenticity since it’s raw and unedited.

6. Market your pages using paid ads and giveaways

You have a long road ahead of you if you’re starting from zero followers. Launching paid ads can help you get some exposure right away. You can always turn the ads off when your marketing budget runs out or if you’re satisfied with the results.

Doing giveaways is another marketing tactic. People love free stuff, especially if it’s something that they’re interested in. The cost of the giveaway would be your marketing expense.

7. Listen to feedback

Read comments for helpful feedback from your fans.

What do they want to see more of?

Less of?

Any tips for improving your photos and videos?

By considering feedback, you show your audience that you care about their opinions. You value their thoughts. They will reciprocate by valuing your opinion on yoga-related things.

8. Collaborate and network

Collaborations will help you grow your online presence. They are mutually beneficial. Your audience will discover someone new to follow. Likewise, your collaborator’s audience will get to know you as a creator. Reach out to influencers will similarly-sized audiences to increase the chances of them saying yes. Also, make it obvious to other influencers that you’re open to collaborations by saying so on your pages.

9. Sign up for yoga influencer programs

Once you have a decent-sized following, you can start thinking about monetization. Let brands know that you want to work with them. Keep in mind, however, that you need to maintain the balance between posting sponsored content and posting regular content. You don’t want to be labeled as a sell-out and lose that trust with your audience. Only recommend products that you would personally use.