8 Easy Steps to Get Massage Clients to Rebook
How to Get Massage Clients to Rebook
1. Give great massages
You’re going to have a hard time convincing clients to rebook if your massage skills suck. A good massage loosens tight muscles and increases the body’s range of motion. A good massage therapist has solid technique and nonverbal communication skills.
You can improve your massage skills by asking for feedback. Clients who have been to other massage places can offer constructive criticism. You can also ask your massage therapist friends for help. Offer them free massages so that they can judge your technique. Seasoned veterans in the industry will be able to give valuable pointers.
2. Make it easy to rebook
Of course, you should offer to help clients book their next appointment while they are still on site. However, if a client is hesitant in any way, then give them a business card. The card should have the place’s phone number as well as hours of operation. The client can then call and book their next appointment when they are ready.
In addition, you might want to automate the scheduling process altogether using booking software. That way, clients can schedule and change appointments themselves. There would be no need to interact with a human. Therefore, booking software can help ease the workload for your receptionists.
You might not even need as many receptionists. You can use the money saved to hire more massage therapists instead. This will decrease the average waiting time for your business and increase customer satisfaction in the long run.
3. Zoom in on the benefits
As a massage therapist, you need to make sure your clients know about the benefits of massage. For example, massage can help relieve pain and promote relaxation. It can also help people get a better night’s sleep.
Clients might be hesitant to rebook because they don’t want to add another recurring expense to their budgets. However, make sure they know that massage is an investment. It is a form of self-care. Without it, clients can develop all kinds of health problems.
People who are stressed have a higher chance of developing headaches, panic attacks, and digestive problems. Massage can help mitigate these risks. Make sure your clients know this.
4. Create the perfect environment
Good spas allow clients to escape from the stressful realities of everyday life. You can turn your business location into a sanctuary by doing a few things.
First, make sure your location smells like a spa. Clients enjoy the smell of lavender and eucalyptus. The lighting should also be just right. It should not be too gloomy or too bright. Overall, your spa should feel like a space for relaxation.
If you have employees, tell them to make every client feel welcomed. The receptionist should greet each client with a smile. As a spa owner, be observant of the everyday occurrences in your business and implement policies to create the right ambiance.
5. Give discounts
If you are struggling to get clients to rebook, then you need to re-evaluate your prices. Are you charging current market prices? Or are your prices too high? If they are too high, then customers will be tempted to go to a competitor. You need premium services to justify premium prices.
Besides considering your usual prices, you can also give one-time discounts. This can help nudge clients who are currently on the fence.
6. Introduce loyalty programs
Loyalty programs are one of the best ways to get repeat customers. This is how you can reward regulars. Loyal customers can get perks, such as a free massage on their fifth visit. They can also receive free products, such as massage oil and relaxing music CDs. Overall, loyalty programs make it fun for clients to visit again and again.
7. Sell massage packages
Bundle your services together. This makes it convenient for clients to purchase entire experiences instead of individual services separately. Instead of paying a higher price for a one-time massage, clients can pay a discounted rate for purchasing multiple massages at once. They can also discover other services, such as facials and pedicures. As a business owner, you can use massage packages to significantly increase revenue.
8. Follow up
Some clients are not ready to book their next appointment right after finishing their most recent appointment. They don’t know what their schedule will look like for the next few weeks. They don’t want to make any commitments they cannot keep. That’s okay.
As a massage therapist, you just need to follow up with these clients so that they remember your services. You can send friendly emails a week after an appointment. You can schedule these emails in advance so that you don’t forget. You can also try phone calls and send postcards in the mail.