6 Steps to Sell Corporate Gym Memberships
How to Sell Corporate Gym Memberships
1. Let your current clients know
One of the easiest ways to get more clients is by telling your current clients to put in a good word for you. You can give them discounts for helping you find more customers. This can be fully integrated into your pricing plans. Openly state how many discounts clients can get based on how many referrals they obtain.
Besides corporate clients, you should also talk to your consumer clients. Many people with gym memberships have jobs. Your consumer clients can let their workplaces know about the corporate gym membership program if they think it is attractive. Think of your consumer clients as a secret backdoor to more corporate gym memberships.
2. Schedule the meeting
You must be strategic when scheduling meetings. Make sure you give yourself enough time before and after the meeting. This is especially important if the meeting is with a big client. You can use the time before the meeting to prepare. Research the people that you will be talking to. Understand their titles and responsibilities by looking at their LinkedIn profiles.
Who is the decision-maker? Who will ultimately decide whether to go with your gym or some other gym? You should find out. During the meeting, make sure you answer every question this person throws at you. Do everything you can to convince them that your corporate gym membership program is the right fit.
In addition, give yourself enough time after the meeting. You don’t want to schedule another meeting right afterward. What if the first meeting overlaps with the second meeting’s start time? You will become stressed. You might be tempted to abruptly end one meeting. This can negatively affect sales.
3. Dress the part
Some corporations have conservative business environments where workers are required to wear a suit and tie. Other companies have a more relaxed dress code. Before going out into the field, you need to understand what you are getting yourself into.
Generally, it is better to be overdressed than underdressed. You can simply take off your suit jacket if you see a mismatch between the way you present yourself and the way your prospective clients present themselves.
4. Talk about the benefits
Companies can use gym memberships to boost their employees’ physical and mental wellbeing. This will help companies save time and money in the long run. Workers become more productive since they are less likely to get sick.
A gym membership is a nice perk to have. It will help boost morale. In addition, people feel happier after they exercise. Happier employees treat customers better. Satisfied customers become repeat buyers. It’s a virtuous cycle.
5. Follow up
Companies trying to set up a fitness program for their employees always research a few options before choosing one. As a seller, you need to be mindful of this. Make sure you follow up after the meeting. You can do this using email or phone. This accomplishes a few things.
For starters, the follow-up reminds the company about your meeting together. Companies are busy. People forget things from time to time. Following up helps everyone stay on the same page.
In addition, you can use follow-up emails and phone calls to continue the discussion. See if the company has any further questions. For example, they may want to know if you are flexible with the pricing of your membership plans. Are you willing to negotiate? This can help convince the company to go with you.
6. Close the deal
Finally. It is time to sign contracts and shake hands. Make sure everyone has copies of the contract. Does everyone understand the terms of the agreement? Asking this question will help prevent confusion and potential legal issues.
Congratulations, you did it!