How to Sell Yoga Classes Online
Yoga instructors can use this guide to learn how to sell yoga classes online.
1. Invest in streaming software
Online yoga instructors need a way to live stream their classes and upload pre-recorded sessions. They can do this by subscribing to a streaming service. There are a few things yoga instructors must look out for when choosing a software package.
For example, they need to check if the software company has different plans. If so, then they need to choose the plan that is right for them.
They must think about their average class sizes. Students will not be able to join a virtual class if it is full. Software companies cap class sizes depending on a customer’s plan. They also set data limits on cloud storage. This directly affects how many videos yoga instructors can upload.
2. Niche down
Yoga instructors need to think about their angle when selling classes. What kind of students do they want? Do they simply want to cater to anyone interested in yoga? Or does their clientele come from a specific background? For example, some yoga instructors cater specifically to busy businesspeople. Other instructors serve mothers who are expecting a baby.
By having a specific type of clientele, yoga instructors can talk about how yoga benefits that person’s lifestyle. For example, prenatal yoga can help expecting mothers relieve stress and get more sleep. It can also help build up the muscles necessary for childbirth.
3. Create a website
Yoga instructors should create a website because it will boost their credibility. There are tons of yoga instructors out there. People need to do things to stand out if they want to make a decent living.
With a website, yoga instructors can introduce themselves to potential clients. They can give virtual tours of their studios by uploading images and videos. They can also list any awards and professional credentials that they might have. Well-developed websites also allow students to schedule their next class and securely enter their credit card details.
4. Create a YouTube channel
Yoga instructors should create a YouTube channel because they will gain access to millions of potential clients. Embrace the freemium business model. By watching a few videos, viewers will get a sense of what a yoga instructor is like. If they like what they see, then they might pay for premium content. Yoga instructors can then re-direct these dedicated fans to their catalog of virtual classes.
In addition, yoga instructors can use YouTube as a sales funnel for their in-person classes, if applicable. They can proudly display the locations of their studios if anyone is interested in visiting. They can also include testimonials from current students. Talk about their yoga journeys and how they have benefited from taking classes.
5. Collect emails
By building an email list, yoga instructors can build long-lasting relationships with their clients. A person’s email is analogous to their phone number. It is a piece of contact information.
Yoga instructors can acquire emails by having a simple call-to-action on their website. Give people a good reason to subscribe to a newsletter. For example, they might get a discount or a free class.
After building a solid following, yoga instructors should be smart about the type of emails they send out. They must find the right balance between promotional and informational content. Do not send sales emails too often, or else people will unsubscribe. Treat email as a two-way street. Do not simply make announcements. Also, reply to questions and have conversations.
6. Join yoga forums and Facebook groups
There are online yoga communities. Beginners ask questions about poses. They also ask for recommendations when shopping for yoga mats and pants. These kinds of groups are perfect for yoga instructors. They should answer the questions that group members have. People notice when someone is actively engaged. They might check the yoga instructors’ profiles as a result. They might send a message to inquire about classes.
Yoga instructors should not directly advertise their classes in forums. People do not like spam. Forum moderators ban anyone who posts too much promotional content. Therefore, yoga instructors should simply focus on being helpful. Building a client base will come naturally after that.
7. Ask loved ones for help
Yoga instructors can ask the people in their social circle to share their social media posts. Some people have a lot of followers. Posts go viral if they are shared enough times.